Edinburg Chamber Wins Texas Chamber of Commerce Executives Excellence Award for Social Media Campaigns

Photo above: Edinburg Chamber of Commerce staff Ronnie Larralde, Executive Director; Nayeli Zenteno, Director of Marketing & Tourism; and Dulce Cortina, Director of Membership, attending the TCCE Annual Conference.

By Arnoldo Mata

EDINBURG, Texas – July 8, 2024 — The Edinburg Chamber of Commerce (ECC) earned the coveted first place in the Texas Chamber of Commerce Executives (TCCE) Excellence Award for Social Media Campaigns. The accolade was announced at the TCCE Annual Conference in Galveston, Texas, attended by hundreds of chamber professionals.

The TCCE recognizes outstanding achievements in marketing, communications, and media outreach annually. Chambers across Texas submitted entries in various categories, including social media campaigns, websites, and marketing initiatives.

The ECC’s winning campaign, “Shop Small Holiday Campaign,” utilized their social media platforms—Facebook, Twitter, Instagram, LinkedIn, and YouTube—to promote a digital ‘Shop Small’ coupon book. The campaign highlighted enticing coupons and featured local businesses, driving engagement and outreach. The effort successfully increased awareness and foot traffic to participating businesses, boosting the local economy during the holiday season. Community members accessed the exclusive offers through a dedicated landing page at Edinburg.com/coupons.

Ronnie Larralde, ECC Executive Director, expressed pride in the team’s efforts. “This award underscores our commitment to supporting small businesses and fostering community engagement,” he said.

About the Edinburg Chamber of Commerce

The Edinburg Chamber of Commerce, established in 1920, plays a pivotal role in promoting business development and economic growth in the region. With a mission to advocate for a thriving business environment and enhance the quality of life in Edinburg, the ECC has been instrumental in various initiatives and programs aimed at fostering community engagement and supporting local businesses.

Other Key Initiatives and Accomplishments

1. Annual Fiesta Edinburg: One of the most anticipated events organized by the ECC, Fiesta Edinburg is a celebration of the city’s rich culture and heritage. The festival includes live music, a carnival, a parade, and various family-friendly activities, attracting thousands of visitors each year and significantly boosting local tourism and commerce.

2. Leadership Edinburg: This program is designed to develop and empower emerging leaders within the community. Through a series of workshops, seminars, and community projects, participants gain valuable insights into the workings of local government, business, and civic organizations, preparing them to take on leadership roles in Edinburg.

3. Edinburg Business Conference & Expo: This annual event provides a platform for local businesses to showcase their products and services, network with potential clients and partners, and attend informative sessions on business development and industry trends. The conference helps stimulate economic activity and fosters a collaborative business environment.

4. Small Business Development: The ECC offers various resources and support services for small businesses, including workshops on business planning, marketing, and financial management. The chamber also provides networking opportunities and access to mentorship programs to help entrepreneurs succeed.

5. Community Outreach and Support: The Edinburg Chamber is deeply committed to community service and regularly partners with local organizations to address social issues, support educational initiatives, and enhance the overall well-being of residents. Programs such as food drives, scholarship funds, and health fairs are part of the chamber’s ongoing efforts to give back to the community.


Recent Awards and Recognition

In addition to the TCCE Excellence Award for Social Media Campaigns, the ECC has received several accolades for its outstanding contributions to the community and business sector. These include:

• The “Outstanding Chamber of the Year” award by the Texas Chamber of Commerce Executives.
• Recognition for exceptional community service initiatives by the Texas Economic Development Council.
• Multiple marketing and communication awards from industry associations for innovative campaigns and effective public relations efforts.

Looking Ahead

As the Edinburg Chamber of Commerce continues to grow and evolve, it remains dedicated to its core mission of advocating for a robust business environment and enhancing the quality of life in Edinburg. With a focus on innovation, collaboration, and community engagement, the ECC is poised to drive future economic growth and prosperity in the region.

For more information about the Edinburg Chamber of Commerce and its initiatives, visit Edinburg.com.