Swig, Home of the Original Dirty Soda, Coming to Edinburg as First Rio Grande Valley Location

Edinburg, Edinburg Economic Development Corporation, Swig, Raudel Garza, First to Market Program

Staff Report

Edinburg TX – Swig, a beverage brand known for its customizable dirty sodas, has selected Edinburg for its first location in the Rio Grande Valley, according to the Edinburg Economic Development Corporation.

The new location is planned for 415 W. Trenton Rd. and will mark the brand’s first-in-market location in the region, with five additional locations planned throughout the Rio Grande Valley. The Edinburg location will be developed on an approximately 800-square-foot pad site within the existing Walk-On’s development fronting Trenton Road, utilizing a portion of the site’s existing parking area.

The project represents an estimated $1 million in private capital investment and is expected to create approximately 15 full-time jobs, with projected annual sales of approximately $1.8 million.

Raudel Garza, executive director of the Edinburg EDC, said the project reflects the goals of the organization’s First to Market Program. “This is exactly what our First to Market Program is designed to accomplish — bring new concepts to Edinburg as their first location in the region and position our city as a gateway to the South Texas market,” Garza said. “Swig’s decision to launch its Rio Grande Valley expansion in Edinburg speaks to the strength of our market and the continued growth we are seeing along the Trenton corridor.”

The project is being developed by Najib Haidar, a franchise operator whose portfolio includes brands such as IHOP, Walk-On’s Sports Bistreaux and Dave’s Hot Chicken. “We’re excited to bring Swig to Edinburg as our first location in the Rio Grande Valley,” Haidar said. “Edinburg’s growth and strong market made it a great place to introduce the brand, and we look forward to expanding in the community.”

The Edinburg EDC is supporting the project through its First to Market Program, an incentive designed to attract new-to-market concepts, encourage private investment, and expand retail, dining and entertainment options in Edinburg. The Edinburg location is anticipated to open in mid-2027.

Source – Edinburg Economic Development Corporation