Cinnaholic – Edinburg Opening Today!

Plant-based cinnamon rolls and sweet treats hosting grand opening

EDINBURG, TX (July 24, 2023) – Cinnaholic, one of the fastest growing plant-based concepts in the country, will open on Friday, July 28 in Edinburg, TX, the first Cinnaholic in the Rio Grande Valley area. Opening at the Trenton Drive Plaza, Cinnaholic – Edinburg will offer the brand’s famous plant-based, allergen-friendly cinnamon rolls and other delicious desserts seven days a week.

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To kick things off, Cinnaholic – Edinburg is hosting a grand opening party from 10am to 2pm on opening day. Each guest will enjoy a cinnamon roll of their choice for only $2 (limit one per customer, and only available opening day from 10am to 2pm).

Cinnaholic has grown in popularity in the past two years with more than 70 locations currently operating in the United States and Canada, more than 30 in development, and 50 more locations anticipated for 2023. Cinnaholic was recently ranked among Entrepreneur magazine’s Franchise 500® list.

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As with all Cinnaholic stores, Cinnaholic – Edinburg is locally owned and operated by Jessica and Shane Pederson. Prior to becoming small business owners, Jessica was a speech language pathologist, and Shane was a physical therapist. Now the couple is excited to live their dream of opening a bakery in their hometown. 

“We are so excited to introduce some Cinnful treats to the Rio Grande Valley,” said Jessica Pederson. “Cinnaholic is a place where each roll is crafted with love and passion, and helps satisfy every dessert craving. There’s something for everyone, and it’s all plant-based and allergen-friendly so anyone can enjoy.”

Cinnaholic – Edinburg will offer the same menu as all other locations, including the famous cinnamon rolls, edible cookie dough and additional sweet treats like brownies, cookies, “Baby Buns,” and “Cinnacakes,” along with Dole soft serve. Seasonal menu items are anticipated. Cinnaholic – Edinburg will offer catering and large-size ordering as well for events, meetings and more. All Cinnaholic products are 100 percent vegan, dairy- and lactose-free, egg-free, cholesterol-free and allergen-friendly. 

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Along with the regular menu rolls offered year-round, Cinnaholic – Edinburg will serve the limited seasonal flavors, including Peach Cobbler Roll, Pineapple Upside Down Roll and Lemonberry Coffee Cake.

Most popular Cinnamon Roll flavors include:

·       “Old Skool” – classic cinnamon roll with vanilla frosting

·       “Cookie Monster” – cream cheese frosting, cookie dough, chocolate chips and chocolate sauce

·       “Caramel Apple Pie” – caramel frosting, homemade pie crumble, fresh apples, caramel sauce

·       “Campfire S’mores” – marshmallow frosting, graham cookies, marshmallows, chocolate sauce

Cinnaholic – Edinburg will be located at 1715 W Trenton Rd, Suite 111, Edinburg, TX 78539 and the phone number is (833) 246-3726. Anticipated hours are from seven days a week from 9 a.m. to 9 p.m.   

For the latest updates on this specific location, visit their Facebook or Instagram @cinnaholic.edinburgrgv as well as online on the website.

About Cinnaholic

Based out of Atlanta, Georgia, Cinnaholic is the only gourmet bakery that allows customers to completely customize cinnamon rolls with more than 20 frosting flavors and over 20 topping choices. Each Cinnaholic cinnamon roll is 100% plant-based and free of dairy, lactose, eggs or cholesterol, allowing guests to enjoy their mouthwatering creations without worrying about certain dietary or allergy restrictions. For more information about Cinnaholic bakeries,

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